From No Crypto to Know Crypto

Episode 240: From Moscow Meetups to Crypto Marketing Mastery with Maria Lobanova

Summary

 

In this episode, Blockchain Wayne interviews Maria Lobanova, founder of Interstellar Digital and partner at Web3 Advisory. They discuss Maria's journey into the crypto space, the evolution of the crypto community in Moscow, the importance of education for mass adoption, and the changing terminology within the industry. Maria shares insights on the role of founders in crypto projects and the services offered by her companies, emphasizing the need for effective communication and marketing in the blockchain sector.

 

Learn more about Interstellar Digital: https://interstellardigital.io/ 

Learn more about Web3 Advisory: https://web3advisory.co/ 

Takeaways

 

• Maria started her career in journalism before transitioning to crypto.
• She became the head of PR at ICO Lab at just 21 years old.
• The crypto meetup scene in Moscow grew significantly from 2015 to 2017.
• Founders often become the face of their projects for branding purposes.
• Terminology in the crypto industry evolves rapidly, impacting understanding.
• Education is crucial for mass adoption of cryptocurrency.
• Interstellar Digital focuses on PR and marketing for established projects.
• Web3 Advisory provides guidance for early-stage crypto projects.
• NFTs are often misunderstood as just digital art, but have broader applications.
• The user experience in crypto needs improvement for wider adoption.

Chapters

 

00:00 Introduction to Blockchain and Crypto Journey

02:42 Maria's Transition into the Crypto Space

06:24 The Evolution of Crypto Meetups in Moscow

10:22 The Role of Founders in Crypto Projects

14:09 Changing Terminology in the Crypto Industry

19:11 The Importance of Education in Crypto

24:25 Overview of Interstellar Digital and Web3 Advisory

Episode 239: The True Path to Adoption is Meetups, Not Moonshots

Summary

 

In this episode, Blockchain Wayne interviews Mike Wilson from the Vegas Crypto Group, discussing the evolution of the crypto community, the importance of education and meetups, and the impact of regulatory policies on innovation. They explore upcoming events in Las Vegas, including the Litecoin Summit and Bitcoin Pizza Day, while emphasizing the need for community engagement and support for crypto-friendly politicians. The conversation highlights the significance of privacy and freedom in the crypto space, encouraging listeners to take an active role in the community.

 

Takeaways

 

• Mike Wilson has been involved in the crypto space for over 30 years.
• The Vegas Crypto Group hosts various events to build community.
• Stand With Crypto supports crypto-friendly politicians across the U.S.
• Privacy is essential for freedom and innovation in crypto.
• FTX's collapse was a result of fraud, not a crypto issue.
• Meetups are crucial for educating newcomers about crypto.
• Bitcoin Pizza Day celebrates the use of Bitcoin as currency.
• Community engagement is vital for the growth of the crypto industry.
• Technology creates new jobs, even as it replaces old ones.
• Everyone is encouraged to get involved in the crypto community.

 

Chapters

 

00:00 Introduction to the Crypto Journey

02:56 Building the Vegas Crypto Community

05:53 The Importance of Crypto-Friendly Policies

08:53 The Role of Meetups in Crypto Education

11:46 Upcoming Events in Las Vegas

15:01 The Impact of FTX on Crypto Perception

18:06 The Future of Bitcoin and Community Engagement

21:09 Final Thoughts and Encouragement

Episode 238: Marketing That Matters with Ana from Make

Summary

 

In this episode, Blockchain Wayne interviews Anna from Make, discussing her background in marketing and crypto, the importance of community building, effective marketing strategies, and the role of KOLs and influencers in the crypto space. They also delve into networking at events, preparing for conferences, and the significance of authentic connections in the industry.

 

Learn more about MAKE: https://www.makeagency.io/ 

Connect with Ana: https://t.me/Ana_MAKE_Global 

 

Takeaways

 

• Building a community is crucial before launching a project.
• Marketing is essential for project visibility and growth.
• KOLs and influencers play a significant role in crypto marketing.
• Authenticity and real connections are irreplaceable in marketing.
• Preparation is key for successful networking at events.
• Investing in marketing is necessary for long-term success.
• AI tools can enhance efficiency but cannot replace human touch.
• Understanding your budget is vital for effective marketing strategies.
• Networking at conferences can lead to valuable partnerships.
• Don't hesitate to approach people in the industry, regardless of their status.

 

Chapters

 

00:00 Introduction to Crypto and Marketing

03:01 The Importance of Community Building

05:59 Marketing Strategies in Crypto

09:03 The Role of KOLs and Influencers

11:56 Networking at Events

15:04 Preparing for Conferences

17:58 Final Thoughts and Advice

Episode 237: Nathan’s Web3 Art Journey from Canvas to Crypto

Summary

 

In this episode, Blockchain Wayne interviews Nathan, a crypto web3 artist, who shares his journey from traditional art to the digital realm of NFTs. They discuss the evolution of art in the crypto space, the opportunities presented by NFTs, and the global reach of digital art. Nathan emphasizes the intersection of art, politics, technology, and finance, and how this unique space allows for collaboration and connection across borders. The conversation also touches on the future of art and music in Web3, highlighting the importance of provenance in the age of AI-generated content.

 

Takeaways

 

• Nathan's journey into art was influenced by his mother's background in the arts.
• He initially rejected art due to pressure but returned to it later in life.
• The emergence of NFTs provided Nathan with a new opportunity to express himself as an artist.
• Digital art allows for a global audience, breaking down geographical barriers.
• NFTs can empower artists in countries with limited access to traditional markets.
• The intersection of art, politics, and technology creates unique opportunities for collaboration.
• Nathan believes that the future of art will involve more integration with technology and AI.
• The misconception that NFTs are just JPEGs overlooks their potential in various industries.
• Bitcoin's scarcity is a key factor in its value proposition.
• Investing in Bitcoin can start with small amounts, making it accessible to everyone.
•  

Chapters

 

00:00 Introduction to Nathan and His Artistic Journey

03:03 The Evolution of Art in the Crypto Space

06:08 NFTs: Opportunities and Misconceptions

08:47 The Global Reach of Digital Art

12:04 Art, Politics, and Technology: A Unique Intersection

15:04 The Future of Art and Music in Web3

27:58 Closing Thoughts and Future Collaborations

Episode 236: Making Crypto Accessible with The Fuzzy Cow Podcast

Summary

 

In this episode, Wayne Marcel speaks with Keisha from the Fuzzy Cow Podcast about her journey from journalism to the world of blockchain and crypto. Keisha shares her experiences in the industry, emphasizing the importance of communication and education in making crypto accessible to everyone. They discuss the challenges faced by the unbanked and underbanked, the mission of the Fuzzy Cow Podcast, and the need for a more inclusive and understanding community in the crypto space. Keisha also offers valuable advice for those looking to enter the crypto world, highlighting the significance of digital financial literacy and patience in investing.

 

To learn more and follow The Fuzzy Cow podcast: https://www.thefzc.io/ 

 

Takeaways

 

• Keisha's background in journalism has shaped her approach to communication in crypto.
• The importance of making crypto accessible to the average person.
• Blockchain technology can help address issues faced by the unbanked.
• Education is key to fostering a better understanding of crypto.
• The Fuzzy Cow Podcast aims to provide credible and non-partisan news about crypto.
• Community engagement is essential for the growth of the crypto space.
• Patience is crucial when investing in crypto and blockchain.
• Simplifying complex concepts can help drive mass adoption of crypto.
• The need for diverse voices in the crypto community.
• Crypto is still a young industry with much room for growth.

 

Chapters

 

00:00 Introduction to Keisha and Her Background

03:10 Transitioning into Web 3 and Blockchain

06:50 The Importance of Communication in Crypto

10:32 Understanding the Unbanked and Underbanked

14:55 The Fuzzy Cow Podcast: Mission and Vision

21:29 Education and Simplifying Crypto for Everyone

27:05 The Future of Crypto and Community Engagement

Episode 235: Bridging Onchain Data, AI, and User Acquisition with Addressable

Summary

 

In this episode, Blockchain Wayne interviews Asaf, co-founder of Addressable, discussing the intersection of blockchain technology and marketing. They explore how Addressable helps companies understand and target users in the blockchain space by enriching wallet data with real-world insights. The conversation highlights the importance of data in marketing strategies, the challenges of user anonymity in blockchain, and the innovative solutions Addressable offers to enhance user acquisition and engagement.

 

Learn more about Addressable: https://www.addressable.io/ 

 

Takeaways

 

• Asaf has a background in AI and military intelligence.
• Addressable addresses the challenge of user anonymity in blockchain.
• The company enriches wallet data to help businesses understand their audience.
• Data is crucial for effective marketing in the blockchain space.
• Cost per wallet is a new metric for evaluating marketing success.
• Privacy is a priority for Addressable's data practices.
• Companies can use Addressable to reach specific target audiences.
• The importance of community and tech in the success of crypto projects.
• User experience is impacted by the choice of login methods.
• Face-to-face interactions are valuable in building business relationships.

 

Chapters

 

00:00 Introduction to Blockchain and AI

02:06 Understanding Addressable's Mission

06:06 Targeting Users in the Blockchain Space

10:10 The Importance of Data in Marketing

13:58 Navigating User Experience with Wallets

17:47 Case Studies and Real-World Applications

21:56 Conclusion and Future Directions

Episode 234: A Journey from Addiction to Entrepreneurship With The Surfing Trader

Summary

 

In this episode, Blockchain Wayne interviews Rahul Athavale, a former tech entrepreneur turned trader and recovery advocate. Rahul shares his journey from selling a tech company to grappling with addiction, his path to sobriety, and how he found purpose in helping others while in prison. He discusses the role of Bitcoin in his life and how he has built a trading business that emphasizes education and trust. The conversation highlights the importance of resilience, personal growth, and the impact of financial freedom.

 

Learn more about The Surfing Trader: https://thesurfingtrader.com/welcome 

Connect with Rahul: rahul@thesurfingtrader.com 

 

Takeaways

 

• Rahul's journey emphasizes the importance of resilience and personal growth.
• Sobriety was a turning point in Rahul's life after years of addiction.
• Education can significantly reduce recidivism rates in prisons.
• Bitcoin is viewed as a store of value and a symbol of freedom.
• Trading strategies should be systematic and disciplined to avoid emotional pitfalls.
• Documenting financial decisions helps in understanding and managing money better.
• The Surfing Trader focuses on copy trading with a strong emphasis on education.
• Rahul's prison experience led him to create impactful educational programs.
• Trading should not be a 24/7 endeavor; timing and strategy are key.
• Life after prison can be fulfilling through service and giving back.

 

Chapters

 

00:00 Introduction to Rahul's Journey

04:37 From Tech Entrepreneur to Addiction

09:44 Turning Point: Sobriety and Surrender

14:34 Life After Prison: Giving Back

15:07 The Role of Bitcoin in Rahul's Life

27:56 Trading Strategies and Life Balance

Episode 233: Crypto, Community, and the Power of Storytelling with Samuel Chambers

Summary

 

In this episode, Blockchain Wayne interviews Samuel from Timid Bunny, exploring his journey from poetry to the world of crypto and Web3. Samuel shares his background in storytelling and how it has influenced his approach to NFTs and community building. They discuss the importance of ownership in art and music, innovative NFT projects, and Samuel's upcoming film project, Timid Bunny, which aims to integrate Web3 concepts into the film industry through a platform called Scenescape.

 

Takeaways

 

• Samuel's journey from poetry to crypto showcases the power of storytelling.
• Web3 technology offers new opportunities for artists to retain ownership of their work.
• NFTs can provide ongoing royalties for creators, unlike traditional art sales.
• Community building is essential for the success of NFT projects.
• Innovative projects like Pudgy Penguins demonstrate the potential of merging Web2 and Web3.
• Scenescape aims to revolutionize how film clips are shared and monetized in the NFT space.
• The importance of mental health and support in creative journeys is highlighted.
• NFTs can enhance fan engagement by offering exclusive benefits and experiences.
• Samuel's personal experiences drive his passion for storytelling and film.
• The future of NFTs lies in their utility and the value they provide to holders.

 

Chapters

 

00:00 From Poetry to Crypto: Samuel's Journey

04:56 Diving into Web3 and NFTs

09:59 The Power of Ownership in Art and Music

14:49 Innovative NFT Projects and Community Building

19:56 Introducing Timid Bunny and Scenescape

24:56 Building a Community through Film and NFTs

Episode 232: AI's Role in Shaping Tomorrow with Mans Nasman

Summary

 

In this episode, Blockchain Wayne interviews Mans Nasman, a serial entrepreneur focused on integrating AI with blockchain technology. They discuss Mans's background, his innovative startup that enables AI agents to collaborate globally, and the potential of AI in sales, education, and the workplace. The conversation highlights the synergy between AI and cryptocurrency, the future of AI in various sectors, and addresses common concerns about AI's impact on jobs and society.

 

Takeaways

 

• Mans Nasman is a serial entrepreneur transitioning from software to AI.
• AI can significantly enhance the efficiency of sales processes.
• The integration of AI and blockchain can create new economic models.
• AI agents can collaborate and communicate autonomously.
• Education can be revolutionized through AI, catering to individual learning styles.
• AI can help identify and address social issues effectively.
• The future workplace will be more empathetic and collaborative due to AI.
• Concerns about AI can be mitigated by understanding its potential benefits.
• AI will play a crucial role in personal and professional development.
• The future will see every employee as a leader and influencer. 

 

Chapters

 

00:00 Introduction to AI and Blockchain Synergy

02:11 Mans Nasman's Entrepreneurial Journey

06:03 Innovative AI Ecosystem and Crypto Integration

10:03 AI in Sales and Customer Engagement

14:11 The Future of AI in Education

22:04 Addressing Concerns About AI

25:57 The Future Workplace with AI Agents

Episode 231: Crypto, Community, and the Future with Tracy from Untraceable

Summary

 

In this episode, Blockchain Wayne interviews Tracy Leparulo from Untraceable, discussing her journey into the crypto and Web3 space, the evolution of events in the industry, and the importance of education and community. Tracy shares her experiences with early Bitcoin, the challenges of scams, and the significance of digital hygiene. The conversation also explores the future of Web3 events and the innovative approaches Untraceable is taking to create inclusive and engaging experiences for all attendees.

 

Learn more about Futurists Conference and get tickets today: https://www.futuristconference.com/ 

 

Learn more about Untraceable: https://www.untraceableinc.com/ 

 

Takeaways

 

• Tracy started her journey in crypto through microfinance in Kenya.
• Bitcoin's high transaction fees led Tracy to explore cryptocurrency as a solution.
• The early days of crypto were filled with skepticism and challenges.
• Education is crucial to prevent scams and hacks in the crypto space.
• Digital hygiene is essential for securing crypto assets.
• Untraceable aims to create inclusive events for all levels of crypto enthusiasts.
• The evolution of crypto conferences reflects the changing landscape of the industry.
• AI and crypto are becoming increasingly intertwined.
• Events should focus on community building and education.
• The future of Web3 may see integration into all types of events.

 

Chapters

 

00:00 Introduction to Tracy and Untraceable

01:05 Tracy's Journey into Crypto and Web3

03:14 Reflections on Early Bitcoin Experiences

05:34 Lessons from Crypto Scams and Hacks

07:56 The Importance of Digital Hygiene

08:32 Transition from Traceable to Untraceable

10:55 The Evolution of Crypto Conferences

12:57 The Intersection of AI and Crypto

15:03 The Role of Events in Crypto Education

18:24 Creating Inclusive Crypto Events

20:09 The Future of Web3 Events

22:41 Innovative Conference Experiences

26:35 Closing Thoughts and Future Opportunities