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From No Crypto To Know Crypto started with one goal: To educate others and help new people start to understand the importance of cryptocurrency, open and decentralized blockchains, and related technologies that will positively impact the world. We will feature people and projects that are doing their part to onboard new people into the space and solve problems that will foster global adoption.
Episodes

Sunday Apr 06, 2025
Episode 238: Marketing That Matters with Ana from Make
Sunday Apr 06, 2025
Sunday Apr 06, 2025
Summary
In this episode, Blockchain Wayne interviews Anna from Make, discussing her background in marketing and crypto, the importance of community building, effective marketing strategies, and the role of KOLs and influencers in the crypto space. They also delve into networking at events, preparing for conferences, and the significance of authentic connections in the industry.
Learn more about MAKE: https://www.makeagency.io/
Connect with Ana: https://t.me/Ana_MAKE_Global
Takeaways
- Building a community is crucial before launching a project.
- Marketing is essential for project visibility and growth.
- KOLs and influencers play a significant role in crypto marketing.
- Authenticity and real connections are irreplaceable in marketing.
- Preparation is key for successful networking at events.
- Investing in marketing is necessary for long-term success.
- AI tools can enhance efficiency but cannot replace human touch.
- Understanding your budget is vital for effective marketing strategies.
- Networking at conferences can lead to valuable partnerships.
- Don't hesitate to approach people in the industry, regardless of their status.
Chapters
00:00 Introduction to Crypto and Marketing
03:01 The Importance of Community Building
05:59 Marketing Strategies in Crypto
09:03 The Role of KOLs and Influencers
11:56 Networking at Events
15:04 Preparing for Conferences
17:58 Final Thoughts and Advice
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