Episode 240: From Moscow Meetups to Crypto Marketing Mastery with Maria Lobanova

Summary

 

In this episode, Blockchain Wayne interviews Maria Lobanova, founder of Interstellar Digital and partner at Web3 Advisory. They discuss Maria's journey into the crypto space, the evolution of the crypto community in Moscow, the importance of education for mass adoption, and the changing terminology within the industry. Maria shares insights on the role of founders in crypto projects and the services offered by her companies, emphasizing the need for effective communication and marketing in the blockchain sector.

 

Learn more about Interstellar Digital: https://interstellardigital.io/ 

Learn more about Web3 Advisory: https://web3advisory.co/ 

Takeaways

 

• Maria started her career in journalism before transitioning to crypto.
• She became the head of PR at ICO Lab at just 21 years old.
• The crypto meetup scene in Moscow grew significantly from 2015 to 2017.
• Founders often become the face of their projects for branding purposes.
• Terminology in the crypto industry evolves rapidly, impacting understanding.
• Education is crucial for mass adoption of cryptocurrency.
• Interstellar Digital focuses on PR and marketing for established projects.
• Web3 Advisory provides guidance for early-stage crypto projects.
• NFTs are often misunderstood as just digital art, but have broader applications.
• The user experience in crypto needs improvement for wider adoption.

Chapters

 

00:00 Introduction to Blockchain and Crypto Journey

02:42 Maria's Transition into the Crypto Space

06:24 The Evolution of Crypto Meetups in Moscow

10:22 The Role of Founders in Crypto Projects

14:09 Changing Terminology in the Crypto Industry

19:11 The Importance of Education in Crypto

24:25 Overview of Interstellar Digital and Web3 Advisory